After we launched the mobile APP, 70% of users moved to use the mobile app.
Monthly active mobile users reached 1.26K.

MVP Deliverables

At the outset of the project, we focused on defining key components of the app that will help our users to achieve the following goals:
Markets, where users check the prices of the cryptocurrencies and trade the coins.
Wallets, where users check the balance of their assets.
My Account，where users manage their personal information.

Empathizing

Based on the Empathy Map, we discussed the following topics:
1. Who are we trying to understand? – Our users are experienced cryptocurrency trading investors.
2. What do they need to do? – They will need to trade cryptocurrencies and manage their assets.
3. What do they see? – There are many crypto currency trading platforms in the marketplace.
4. What do they say? – COINUT has limited cryptocurrency options.
5. What do they do? – They check market prices, manage assets, verify identification and referral friends.
6. What do they hear? – COINUT has the lowest trading fee and has referral program that both the user and the user’s friends can get bonus.

Flow Mapping

Based on the MVP deliverables, we mapped out the flow of the APP：

First Iteration Samples

Based on the flow, we got the following as the first iteration.
Login & Create Account

Trade & Wallet